- 资讯公开跨境|平台TechCrunch Commerce
前Spotify员工融资1000万美元,将AI推荐技术应用于电商
Ex-Spotify employees raise $10M to bring the AI behind its recommendations to e-commerce
报道显示,一家由前Spotify员工创立的初创公司获得1000万美元融资,旨在将Spotify的AI推荐技术引入电商领域。该平台能预测购物者下一个想要的产品,学习其一般品味,并根据实时行为持续微调推荐,以提升个性化购物体验。
The startup's platform predicts which product a shopper wants next, learns their general taste, and fine-tunes continuously based on what they do in real time.
意义:对电商卖家而言,个性化推荐是提升转化率的关键,此技术或可借鉴以优化商品推荐策略。
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